The Marketing Hustle

Weekly posts on all things marketing

Let’s imagine you’re a personalization marketer and thanks to Bound you’ve really been flexing your marketing chops. You’ve successfully set up targeting for all your geographic markets. You’re speaking to your Fly Markets and Drive Markets. You’re even personalizing to that one city in Germany that keeps reading your blog posts (Hello, Frankfurt!). You know… Read More

One of the most common challenges for a destination is accurately capturing a visitor’s intent to visit and ensuring that a personalized experience leads to both clicks and goal conversions. Visitor Guides, often referred to as Travel Planners, are an essential way to track intent to visit.   Like many other destinations, Seattle Southside Regional Tourism… Read More

New, new, new. New year, new website, new goals… the focus on new never ends. T&T marketers know that the majority of their website visitors are new users and tend to focus their personalization strategies around engaging these new visitors. But what about your return visitors? Do you know how your return visitor traffic stacks… Read More

Happy New Year, travel marketers! The beginning of January always brings its own kind of magic with resolutions and the opportunity to both reflect on the past year and look towards the next.  It’s also a time that, if I can be honest, is a little overwhelming with the pressure of setting life-changing goals. And… Read More

With the launch of their “always on” regional “Reclaim the Weekend” ad campaign, VISIT DENVER faced the challenge of how to keep their main landing page relevant. The regional effort, which promotes visiting Denver for a long weekend, targets a wide variety of personas that change monthly. Instead of creating multiple new landing pages every… Read More

Ho Ho Ho and Happy Holidays to all you wonderful winter people! As the weather gets colder, our DMO clients marketing starts to focus on one big winter holiday that takes over department stores, classrooms, offices, and websites. It’s festive, beautiful, and usually involves family, presents, and gratitude. That’s right, we’re talking about the big… Read More

Listen – I can’t really believe that it’s already November.  How did this happen?! But ready or not, we know that DMOs start planning their holiday content long before the weather cools off.  To continue our Customer Spotlight series and welcome the start of the holiday season, we spoke with one of our favorite Texans,… Read More

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