10 Optimization Tips to Increase Conversions

How many times have you gone to a website, not liked what you saw, and clicked the back button as fast as possible? This happens all too frequently and results in a higher bounce rate and a lost potential conversion. What’s the solution? Try new things! Here are 10 ways to optimize your website to increase your conversion rate.

1. Test out new images and see which work best

We are visual creatures by nature and tend to first look at a websites images before the text. It’s in your best interest to grab your leads visually. Not sure what images appeal to the masses? Try A/B testing different images to see which ones result in more conversions.

2. Make your home page straightforward

Since driving conversions is your goal, make it easy for your page viewers to determine their next action by creating clear, straightforward calls-to-action. The easier it is to access your call to action, the more likely your lead will convert.

3. Allow for easier navigation through your site

If your site is confusing to navigate or overrun with information, most people won’t waste their time clicking through to find the information they seek. Creating clearly labeled navigation is imperative for the success of your site. Give people the content they are looking for without making them search through your site.

4. Put emphasis on one action at a time

If there are too many actions on your landing page, the visitor will be overwhelmed. Put the initial focus on your main call to action and then go from there.

For example, if your first goal is to have viewers sign up on your website, offer that call to action first. After they have completed the sign up, offer your next personalized call to action.

5. Make your call to action buttons more visible

Large objects naturally catch a visitor’s attention more quickly than smaller ones. If your website doesn’t create a hierarchy of importance, visitors will not complete the actions you want them to take towards a sale. Make finding your call-to-action as easy as possible for your leads.

6. Display your call to action in your main content area

You most likely have a large, important image as the main banner on your home page. Make sure you place the call to action within that space. Visitors focus on that piece of content first, so offering a call to action in that content area will increase participation.

7. Provide the right content, to the right people, at the right time.

If you offer the same content to all leads, they will not be able to easily find what they are looking for and will likely leave your site. This results in a higher bounce rate and lost conversion opportunities. Offer personalized content that meets your visitor’s needs. They won’t end up disappointed and neither will you.

How Get Smart Content can help: We offer a wide variety of ways to segment your audience and provide them with the content they are looking for. You can target your audience based on geographic location, keyword, referring URL, previous engagement on your site, mobile visits, time/day/date and total number of visits. For example, a DMO from Houston can show visitors from Texas content that has estimated drive distances and discounted hotel packages, while showing visitors from out of the state content about all the things to do while visiting the city.

8.Try using bullet points instead of paragraphs

When a visitor comes to your site, they are looking for the easiest way to get the information they are searching for. Having your product or service descriptions and benefits in paragraph form may be more than the visitor wants to read. Try simplifying the text in bullet form so the visitor understands what you want them to know in a short amount of time.

9. Make your checkout process easy and understandable

Pop-up check-out pages pose problems because they may be blocked by the user’s browser. Multiple page checkouts are tedious and can easily irritate your potential customer. If your website deals with direct sales, keep your checkout process on a single page and keep the path to checkout clear and concise.

10. Include testimonials/quotes from customers

If you want to buy a product or use a service, isn’t it always nice to know what other people think of it? Allowing customers to share their experiences with your products or services offers third-party validation that makes potential customers feel more at ease.

Interested in taking a step further to improving your website and conversion rate? Get Smart Content helps websites with tips 4,7,9 and 12 by offering personalized content to site visitors and easily providing them with what they are looking for. Request a demo today.

*Source: http://conversionxl.com/53-ways-to-increase-conversion-rate/



Anthony Figgins
Anthony Figgins

The guy who runs marketing and sales tech at a marketing tech company. Avid collector of swag.