Destination Marketers Use Keyword Searches to Target Travelers

Knowing what your travelers are searching for can give you the ability deliver relevant content and increase engagement. DMOs, you have multiple audiences to engage, and by connecting them with the most relevant content, your DMO will reach these audiences most effectively and efficiently. By delivering content based upon keywords used to enter their site, Beaumont was able to nearly triple their CTR.  Read the full case study here.


Get Smart Content allows your DMO to deliver content based on what your travelers are searching for.  Knowing if your traveler is searching for “hotels,” or “shopping” will allow you to deliver content based on these searches.  If a meeting planner is searching for meeting locations in your city, providing them with relevant content to their interest enables you to make a great first impression.

Want to see if you can begin targeting by keywords on your site? Request a demo now and let’s talk.

Anthony Figgins
Anthony Figgins

The guy who runs marketing and sales tech at a marketing tech company. Avid collector of swag.