Blackbaud’s Customer Training Content Returns A 278% Higher Conversion Rate [Case Study]

Blackbaud, one of the most widely used fundraising and customer relationship management (CRM) systems for nonprofit organizations, serves over 25,000 customers in over 60 countries around the world. Looking to maximize ROI on marketing efforts, Blackbaud wanted to connect the different nonprofits visiting their website with the product or training package most relevant to their needs.

Blackbaud Case Study

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Anthony Figgins
Anthony Figgins

The guy who runs marketing and sales tech at a marketing tech company. Avid collector of swag.