7 Rules for Maximizing Location Based Content

“One of most important tools you have in your arsenal is knowing how to maximize your location based content.”

You’re always looking for better, more efficient ways to deliver the content your customers are looking for. One of most important tools you have in your arsenal is knowing how to maximize your location based content. Here at Get Smart Content, we’ve come up with seven rules that will help you to get great results from your location based content, and these are principles that you can put to work for you and your company right away. 

Rule #1: Take advantage of Geotargeting

Geotargeting allows you to personally identify with each person who visits your website, according to their location. When you use Geotargeting, you’re only providing content that is relevant to your visitors, based on their individual location. This is an excellent way to maximize your content, and deliver it in a way that will get you great results, more customers, and increased revenue. 

Rule #2: Optimize your site for mobile devices

Each year, more people are accessing the Internet via their mobile devices rather than sitting down at a PC. This trend was expected, and yet many businesses have failed to optimize their websites for easy mobile accessibility. Be sure that your site is ready to appeal to mobile customers, and you’ll instantly beat out your competition. 

Rule #3: Provide the information your leads need

One of the keys to location based content is providing the information your leads need to make purchasing decisions —particularly the content that is relevant to their location. Update your products regularly, and be sure your website contains valuable content they can use like nearest location information including phone numbers and addresses or content on upcoming events or conferences in their area. 

Rule #4: Use social media to promote events

Social media is a valuable tool for every business, and when it’s used correctly, it can successfully reach your customers with location based content. Include your location in your Facebook status updates, in your tweets, and in other social media blasts to ensure that your targeted data reaches the audience you want it to reach. 

Rule #5: Regularly update your blog with location-specific information

Your blog is a vital part of your website because it contains the content that changes on a regular basis. Google sees these changes in your site, and rewards you by boosting you higher in search engine results. However, to really make the most of your blog, and its ability to reach your target audience, it’s important to include location based content that will reach your customers when they search for your products or services. 

Rule #6: Tap into customer feedback to fine-tune your content

What are your customers saying they want more of, or less of? Successful business owners listen to their customers’ needs and desires, and they deliver content that they want, but also that’s location-specific so that it will reach them. Know how to fine-tune your location specific content to provide your customers with what they’re looking for. 

Rule #7: Don’t forget the call to action

Once you’ve followed all the rules for location based content, don’t forget to ask for the sale. A solid call to action will encourage your customer to contact you or make a purchase, so don’t leave it out. 

If you would like more information about how Get Smart Content can help you maximize your location based content, as well as increase your company’s revenue, we would love to talk with you. Please contact us today to get started