In addition to using your website to inform and educate your current customers, the main goal for your site is to convert website visitors who are potential customers into repeat customers. Conversion optimization is the process that helps you increase that number, in order to help you grow your business. The problem that many business owners face is that they’re not sure how to go about conversion optimization efficiently. In fact, many of them don’t even know where to begin.
Perhaps you can relate, and you’ve been looking for a way to get your website to really work for you. If so, we’ve come up with a conversion optimization cheat sheet that will give you the tools you need to increase your number conversions, thereby increasing your revenue.
The first hurdle you have to jump when it comes to conversion optimization is finding out who your website visitors are and what their interests are. You probably have an excellent understanding of who the customers are that you see on a day to day basis. Your website visitors could be presenting from varying demographics, and unless you harness those important pieces of information, you won’t know how to appeal to them in a way that will convert them from visitors to customers.
Geotargeting involves using a website visitor’s location for the purpose of tailoring and presenting the type of content that the visitor will find useful. For example, many social media channels use Geotargeting to send customers coupons for restaurants or retail stores whenever those customers are in close proximity to those businesses. By doing so, they’re increasing the chance that the customer will do business with those companies. When it’s used in the right way, Geotargeting is a great tool to help you reach the appropriate audience with your content.
The key to behavioral marketing is delivering the type of relevant content that your website visitors want to see. However, in order for your website to properly reach those visitors, fresh, new content needs to be delivered on a regular basis. That might mean making regular changes to your homepage, creating engaging personalized content pieces for your homepage or your products pages, but it certainly means ensuring that your blog is always updated. This is good for your SEO, but it’s also appreciated by your website visitors.
The most important part of any sales pitch, whether it’s online or in person, is asking for the sale. Online, that’s referred to as a Call to Action. Because you’ve already analyzed your data, and because the analysis of that data has provided you with unique insight into the needs and interests of your website visitors, you’re able to provide them with a Call to Action that will truly motivate them to take action. Individualization is the key.
Here at Get Smart Content, we understand the need for behavioral marketing techniques to help you optimize your conversion rate. Through our automated techniques, you’re going to find that marketing has never been more effective. That’s because behavioral marketing is extremely targeted, giving you excellent results.
If you would like more information about how Get Smart Content can work for your business, we would love to talk with you. Please contact us today.