Jeff Bullas, digital entrepreneur, marketing blogger, keynote speaker, and 2016’s #1 Global “Digital Marketing Influencer”, provided the internet with his Top 10 Social Media Marketing Trends To Look Out For In 2017. Once again, personalization makes a list of marketing trends for the next year. Even though the list highlights social media marketing trends, that doesn’t make them inapplicable to B2B marketing trends.
Nowadays, chatbots aren’t limited to social media platforms like Facebook – it’s actually pretty rare when a B2B website doesn’t feature one. Social influencers don’t only exist to impact B2C spheres like fashion and food. There are numerous, active B2B marketing influencers engaging in the #B2BMarketing conversation on Twitter. So it makes total sense that personalization is becoming a priority for social in 2017, considering B2B marketers have been jumping on this wagon for the past two years.
I think we can all agree that social channels – really the digital world entirely – are oversaturated with information. Combine the overwhelming wealth of information with people’s shrinking attention spans (it’s no wonder a top social app sends images lasting 10 seconds or less), and you’re faced with the challenge of not only standing out, but also capturing the attention span of a goldfish.
The solution?Relevance is king for catching a distracted eye and online glance in a noisy world of data clutter. placeholder
Serving relevant content to your website visitors is a proven, successful marketing trend that increases your website visitors’ time on site and pages visited, and decreases bounce rates. Needless to say, personalization should be on your marketing radar for 2017, if it somehow missed your 2016 agenda.