Our most recent email series introduced a step-by-step approach to website personalization strategy. The strategy series outlined the five elements of a successful strategy: Solutions, Segmentation, Targeting, Tactics, and Optimization inspired by the Website Personalization Strategy eBook. In each email, we asked our B2B marketing subscribers one question about their digital marketing strategy. Let’s take a look at what you all had to say.
50% of marketers surveyed answered “Not enough qualified leads.” This echoes the most common goal that our customers seek to solve with personalization.
Only half of respondents are segmenting for anonymous visitors—that means the other half are ignoring 95% of their audience.
A significant 86% of marketers surveyed said they are targeting their paid media based on buying role or persona attributes. It would be seamless for the majority of B2B marketers to mirror this persona-based experience on their website.
30% of respondents don’t know where buyers are abandoning their journey and 60% know they’re dropping out of the journey in the Consideration and Decision phases. There is an urgent need for responsive nurture throughout the buyer’s journey.
Over half of the marketers surveyed review their digital campaigns weekly. All of your digital campaigns drive to your website. How often are you reviewing and optimizing your website strategy?
Get the definitive guide to a successful website personalization strategy in the Website Personalization Strategy eBook.
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