The Marketing Hustle

Weekly posts on all things marketing

Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive… Read More

  When you can bring together as many data sources as possible, including CRM, MAP, ABM, DMP, and other platforms, your segmenting opportunities get richer and more complete and you can serve more relevant customer experiences across multiple channels. Share this image on your site <p><strong>Please include attribution to <a href=”http://www.getsmartcontent.com/blog/2016/03/connect-data-understand-audience/”>www.getsmartcontent.com</a> with this graphic.</strong></p><br /><br… Read More