The Marketing Hustle

Weekly posts on all things marketing

Across our many Travel & Tourism customers, e-newsletter sign up is a key website metric because it builds a destination’s email list and creates a connection with potential visitors. It enables you to maintain an ongoing – albeit long-distance – relationship with a potential visitor to your destination. Think about it, when a website visitor… Read More

Ahead of the summer travel season, the South Dakota Department of Tourism looks to inspire, engage, and convert visitors into travelers through its multi-channel online strategy. At the heart of their strategy is their website. The goal of South Dakota’s website is to expose consumers to the breadth of experiences the state has to offer,… Read More

Every destination has their own recurring festivals, concerts, and events that each attract visitors from a particular location or a specific visitor persona. Destination marketers promote their local attractions year after year to excite interest in their target audience and exceed ticket sales expectations. Grapevine CVB, also known as the Christmas Capital of Texas, utilized… Read More

My team and I had the pleasure of attending and exhibiting at Destination Marketing Association International (DMAI) in Minneapolis last week. We left inspired by the creative and innovative marketing strategies presented. The atmosphere was energizing, and the forward-thinking content was invaluable. Here are our top takeaways from the conference: 1. Smarketing Sound familiar? Jay… Read More

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