The Marketing Hustle

Weekly posts on all things marketing

Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. On the B2B Growth Podcast with James Carbary, Bill talks about his team’s experience growing website personalization from a simple experiment on the homepage to a suite of programs that directly influence revenue. LISTEN TO… Read More

Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive… Read More

As a fellow marketer, I think we can all agree that it feels like “innovative” marketing trends pop up over night. I’ve skimmed down a high level list of 4 digital marketing trends that aren’t going away any time soon. To no surprise, the overall theme is customer centricity. A customer-centric approach to all aspects of marketing ensures prospects are prioritized… Read More

Let me start by saying, I’m a huge fan of Account-Based Marketing. I, too, believe that aligning sales and marketing in a sales-driven organization leads to more successful marketing programs and increased revenue. In fact, I helped lead the charge to shift our marketing efforts to an account-based approach. However, lately I’ve noticed that getting… Read More

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