Ideas, Best Practices, and a Bit of Personality

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Boost Website Conversions with Industry Specific Content

By Anthony Figgins

Most businesses serve customers in more than one industry. Often...

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Diagnosing Poor Paid Search Results

By Anthony Figgins

For digital marketing professionals, content marketing and paid search advertising...

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Mastering Effective Audience Segmentation

By Anthony Figgins

One of the great advantages of digital marketing is that...

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Is it Time to Step Off the Content Treadmill?

By Anthony Figgins

The New Year is a great time for evaluating our...

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Mapping Content to the B2B Buying Cycle

By Anthony Figgins

I subscribed to some new enterprise software recently. I had...

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Weekly Round-Up: 2015 Trends and Personalization

By Anthony Figgins

With the end of the year fast approaching, we’re in...

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Inbound Marketing New Year’s Resolutions

By Anthony Figgins

It’s that time of year again when we all resolve...

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5 Website Design Trends for 2015

By Anthony Figgins

It’s almost time to pop the cork and bid 2014...

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4 Examples of Website Personalization in Action

By Anthony Figgins

In a recent post about how to create a high...

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Increase Engagement with Personalized, Dynamic Content

By Anthony Figgins

It’s hard to believe, but there was a time when...

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Why B2B Marketers Struggle with Personalization

By Anthony Figgins

Unless you’ve been living under a rock in Nevada, you’ve...

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7 Crucial Elements of a High Converting Landing Page

By Anthony Figgins

Landing pages have a number of different goals. Some are...

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