The Marketing Hustle

Weekly posts on all things marketing

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we talked through setting goals for your personalization strategy. Next, we’ll describe how to choose personalization plays to meet your goals. How will you solve… Read More

Choices bombard us every day of our lives, and you could even say every minute and every second. Soy milk, almond milk, coconut milk, 2%, whole milk, nonfat? That’s just the milk in your coffee. Do you prefer hot or iced? Grande or venti? Cappuccino? Macchiato? Whip or no whip? You can choose your daily… Read More

Ahead of the summer travel season, the South Dakota Department of Tourism looks to inspire, engage, and convert visitors into travelers through its multi-channel online strategy. At the heart of their strategy is their website. The goal of South Dakota’s website is to expose consumers to the breadth of experiences the state has to offer,… Read More

Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. On the B2B Growth Podcast with James Carbary, Bill talks about his team’s experience growing website personalization from a simple experiment on the homepage to a suite of programs that directly influence revenue. LISTEN TO… Read More

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