If you’re a B2B marketer, I don’t have to tell you that B2B marketing is hard. Prospects are getting harder to engage with, buying groups are growing in complexity, and marketers struggle to find the right data to understand and resonate with buyers. It’s scary stuff, cue halloween costumes! Join the upcoming webinar and we’ll… Read More
As you grow, you change and continually take stock in what you put out into the world. As Get Smart Content continued to grow and evolve, I began thinking about how we defined ourselves and whether that definition communicated the significant value we brought to customers. I brought this to the team and they agreed… Read More
Ahhh, branding. Branding continues to be one of the single most important factors when it comes to winning over our prospects’ brains, hearts, and of course wallets. While many aspects of marketing have gone to the dark side of metrics, science and predictability, branding continues to push the elusive art vs. science part of our… Read More
Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive… Read More
Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. These crowdsourced… Read More
We’re thrilled to feature a post written by our very own Adam Goldberg. As Director of Product Enablement and resident platform expert, Adam is the go-to resource for new users and veterans alike. He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of… Read More
Email continues to be the go-to channel for B2B marketers to drive engagement. Have a webinar coming up? Build a target list in your favorite marketing automation platform and fire away. Upcoming product launch? Segment and send! Sure, other marketing channels such as media and web are important, but email still reigns king as the… Read More
Effective personalization is all about understanding your customers from many angles – not just knowing one or two things about them. An ideal customer profile (ICP) has to include more than just company and industry. People are motivated by more than where they work. What if you could know the job role and the intent… Read More
A friend of mine, Jon Pafk, told me a story about his father-in-law who owned a successful ranch feed business. His father-in-law would drive out for miles to visit with a rancher, meet face-to-face, shoot the bull, and help the farmer with their business challenges as best he could. That was marketing and sales at… Read More
Marketers are constantly searching for new and unique ways to engage and win over their target audience. If you’re reading this, it’s a safe bet you’re in the same boat, and you know that your website could serve site visitors better – in turn, helping you meet your engagement and conversion goals. If you’ve decided… Read More
What do Taylor Swift and SiriusDecisions have in common? No, unfortunately she will not be performing at the Summit. Forgive us for getting anyone’s hopes up! The actual connection between the two is because our booth has a blank space, baby…and we’ll write your name. Allow me to explain. Everyone knows that people expect relevant… Read More
The Marketing Nation Summit was all about “engagement” this year – and the booth experiences on the tradeshow floor did not disappoint. We put together a list of booths that we saw people engaging with the most and evaluated them based on conference best practices. When planning a successful booth experience, marketers should try to answer the… Read More