Audience Insights delivers key data and expert analysis of your web audience — providing actionable insights and recommendations to reach your engagement and conversion goals.
Identify all of your audience at the account-level by company name, size, location, industry, revenue, down to the individual-level by job function, seniority, occupation, and buying intent.
Analyze behavior trends and content consumption patterns as well as entry and exit points for all of your audience or for specific to key accounts.
The core analysis provided by Bound Audience Insights are simple yet powerful, as illustrated in our Visitor-Engagement Quadrant below:
Consider the following example showing anonymized traffic and engagement for top job functions: