The 2016 State of Personalization for Destination Marketers

Destination Marketing Organizations (DMOs) are adopting online personalization at an ever increasing rate. The savviest destination marketers are reaping the benefits of increased visitor engagement and improved effectiveness of their efforts. In this report, updated for 2016, we look at a variety of new and innovative ways that DMOs are using personalization to increase conversions and engagement. We provide a data-driven view of the costs and benefits of targeting your website visitors.