2017 State of Personalization for Destination Marketers

Marketing in the travel industry requires innovation. The biggest challenge for DMOs in 2018 will be delivering a higher impact in an ever-changing market. Destination marketers are finding success through establishing website personalization as a cornerstone of their digital marketing strategy.

In this report you will find:
  • Website personalization benchmark statistics
  • Strategies for implementing personalization
  • 2017 trends in content and personalization
  • Emerging trends for 2018
  • Real case studies from successful destinations