Cracking the Case on Context: Using Audience Insights to Build Web Experiences for Actual Humans

What are your website visitors trying to tell you about their buyers journey? Sam Wettling discusses the benefits of building context into your audience-centric marketing strategy.

In this webinar, you will learn:
  • How to identify and engage beyond account or industry;
  • What your website visitors have been trying to tell you about their journey; and
  • 3 simple but effective personalization programs for an audience centric website
Speakers

Sam Wettling
Sr. Director of Solution Consulting
Bound

Andrew Gaffney
Editorial Director
Demand Gen Report