FAQs on Website Personalization from Destination Marketers

After working for more than five years with some of the savviest destination marketing organizations, we’re encouraged by the increased interest we’ve seen in website personalization. While most destination marketers have a general understanding of personalization, many are still unclear on how it actually works, what the implementation process looks like, and what sort of benefits and results they can expect.

To help shed some light on this rising trend, we’ve answered the most frequently asked questions.