In this digital age, company websites are the new digital storefront, where customers from all over the world with different needs and levels of awareness flock. These customers expect personalized experiences: 74% of consumers get frustrated when content, offers and ads are irrelevant to them.
Savvy digital marketers have taken action on the wealth of data available about their anonymous website visitors. When they serve personalized website experiences, they see a 93% lift in conversion rates. In this guide, we detail how marketers can leverage the data they already have to serve relevant experiences, delight customers, and ultimately drive more sales.