How Personalization Takes the Scary Out of Your Demand Unit Waterfall

Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media saturated landscape!

During this webinar, you will learn how to:
  • align your web personalization strategy to the new Demand Unit Waterfall
  • identify the personas of your anonymous web traffic
  • leverage industry and role data to engage prospects better
  • deliver relevant messages to your target personas