Case Study

San Francisco Travel

Discover how SF Travel delivered content to visitors from their target markets and personalized based on behavior to drive performance improvements across their site.

Using personalization to increase conversions

Using personalization to increase conversions

San Francisco Travel's goals for their website are similar to many other destinations— they want website visitors to be inspired to visit their destination and take key steps such as signing up for an e-newsletter, downloading a guide, or researching hotels. Learn how the team used personalization to increase their overall conversion rate for repeat website visitors by 33% and drive a 43% increase in the hotel bookings rate for a targeted audience.