[SiriusDecisions] Your Buyer’s Journey has Changed

Marketers must act now to develop a holistic solution that allows for relevant experiences across all channels and stages in the buyer’s path to conversion.

During this recorded webinar we demystify the evolved buyer’s journey and provide insight into its implications including:

  • Challenges and opportunities created by the change
  • Importance of content relevance and personalization
  • Guidelines on how to evaluate the readiness of your organization
  • Details on how to create a plan to take on this new challenge
Speakers include:

Gil Canare, Research Director – Demand Creation Strategies, SiriusDecisions
Ashley Chavez, Director of Marketing, Get Smart Content (Now Bound)