Case Study

South Dakota

With an in-depth, multi-touch personalization plan, South Dakota was able to impact every major website performance metric.

Inspiring storytelling to optimize conversions

Inspiring storytelling to optimize conversions

Destination marketers have the goal of showcasing their destinations through inspiring storytelling and visuals and maximizing our media, website, and content investments. With Bound, the team at South Dakota was able to do just that. Discover how South Dakota increased their goal conversion rate for email sign-ups and vacation guide downloads by 5X.