Website Personalization Checklist

Moving to website personalization is a critical step in your journey towards improving your prospects’ experience with your brand and improving your conversion metrics. Selecting the right personalization platform can be the difference between technology that turns the needle on conversion and technology that sits on the shelf.

To help in the selection process, we wanted to provide a list of functionality to look out for, as well as some gotchas to be aware of during the evaluation process. If we can help, please let us know.