Louisiana Travel

Throughout the personalization lifecycle, testing remains a vital strategy for reaching both old and new audiences.

Guardian Life

Optimizing content for a visitor's segment and their stage of the buyer's journey drives increased performance.

San Francisco Travel

Discover how SF Travel delivered content to visitors from their target markets and personalized based on behavior to drive performance improvements across their site.

Visit Williamsburg

Personalization can improve the performance of landing pages, driving greater engagement and improving the overall performance of paid campaigns.

South Dakota

With an in-depth, multi-touch personalization plan, South Dakota was able to impact every major website performance metric

Explore Branson

Understanding a visitor's interests is a key first step in leading to them conversion.

Elkhart County, Indiana

Testing calls to action across multiple pages of a website leads to big gains in conversion performance.

Time to Get Personal

Three distinct destinations used personalization to deliver performance improvements across their sites.