In Depth Resources
Looking for best practices? Success stories? Industry benchmarks? We’ve got you covered. Explore our resources to find all the information you need to start driving success.
- Four Questions Bound to Make or Break Your 2018 Marketing Plan
Blog Post
Here are the questions guiding our team as we weather the annual planning pilgrimage
- How Hewlett Packard Enterprise Personalizes Their Website Experience
Blog Post
Hewlett Packard talks with the B2B Growth Podcast about their team’s experience growing website personalization.
- How Personalization Takes the Scary Out of Your Demand Unit Waterfall
Webinar
- Moving from Product Centricity to Persona Centricity
Blog Post
On the B2B Growth Podcast, Nick talks about the shift from product centricity to persona centricity and what it means for marketers.
- 2017 State of Personalization for Destination Marketers
Report
- The Payoffs of Personalization Infographic
Report
- How Personalization Takes the Scary Out of Your Demand Unit Waterfall
Blog Post
Join us for a webinar detailing personalization plays revenue marketers are using to fill their demand waterfalls!
- Renaming Get Smart Content to Bound
Blog Post
Get Smart Content was a great place to start but now as we deliver leading audience analytics and personalization at scale — we are Bound.
- Introducing Bound: How We Rebranded, A Marketing Team’s Tale
Blog Post
At the start of the year, we decided to take on the daunting and exciting challenge of rebranding the company. Read more about our journey!