In today's digital landscape, building a strong email list is more crucial than ever. As third-party cookies become less reliable, first-party data is the key to effective marketing.
The good news? First party website data can be a powerful tool in increasing sign-ups and building your contact lists. Let's show you how!
In this webinar, we'll share proven strategies from destinations like yours that are successfully growing their email lists in this new era of digital marketing using their own first-party data.
What Can You Expect From This Webinar?
- Introduction
Why First-Party Data Matters
- Learn why prioritizing first-party data is essential for destination marketers.
- Discover how building a solid email list can future-proof your marketing efforts.
- Strategy #1
Listen to Your Audience
- Explore how destinations like Explore Branson and Visit Santa Barbara use website data to understand visitor interests and tailor their marketing accordingly.
- See how personalized content and targeted messaging can lead to a significant increase in email signups.
- Strategy #2
Employ Geographic Targeting
- Learn how Visit Austin uses geographic targeting to differentiate website content based on visitor location.
- Discover how this strategy can improve content relevance, engagement, and email capture.
- Strategy #3
Leverage Seasonal Content
- Explore how Explore Asheville uses seasonal themes to engage visitors and drive email signups.
- Learn how to create timely and thematic content that resonates with your audience and encourages them to subscribe.
- Strategy #4
Optimize with A/B Testing
- Discover how Louisiana Travel uses A/B testing to refine their email signup forms and improve conversion rates.
- Learn how to conduct systematic experimentation and data analysis to optimize your website engagement.