The Marketing Hustle

Weekly posts on all things marketing

Our customer success managers are the pros on using Bound to its fullest extent.  Today’s tip highlights best practices for using modals and fly-ins. Today’s post was inspired by a frustration I experienced last week when searching for event rentals for my upcoming wedding.  On a seemingly harmless event rental homepage, I was greeted by… Read More

As a destination marketer, one of your main challenges is turning your website visitors into destination visitors. Before a visitor comes to your destination they compare you their other options. During this research phase, you tailor your ads to match their interests, you utilize search engine marketing tools to make sure your advertising and social… Read More

Across our many Travel & Tourism customers, e-newsletter sign up is a key website metric because it builds a destination’s email list and creates a connection with potential visitors. It enables you to maintain an ongoing – albeit long-distance – relationship with a potential visitor to your destination. Think about it, when a website visitor… Read More

Our most recent email series introduced a step-by-step approach to website personalization strategy. The strategy series outlined the five elements of a successful strategy: Solutions, Segmentation, Targeting, Tactics, and Optimization inspired by the Website Personalization Strategy eBook. In each email, we asked our B2B marketing subscribers one question about their digital marketing strategy. Let’s take… Read More

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we determined which data sources feed personalization plays. Next, we’ll describe how to develop personalization tactics that best engage your prospects. Personalization tactics are simply… Read More

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post, we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. How will you target… Read More

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